How Does Corporate Image Attract Job Seekers – An Empirical Study of Moderated Mediation of Employer Image in Macao Food & Beverage Industry

Hong Wei; Cao Chen

doi:doi:10.11648/j.jhrm.20241202.14

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How Does Corporate Image Attract Job Seekers – An Empirical Study of Moderated Mediation of Employer Image in Macao Food & Beverage Industry

Hong Wei^*

, Cao Chen

Published in Journal of Human Resource Management (Volume 12, Issue 2)

Received: 27 May 2024 Accepted: 17 June 2024 Published: 27 June 2024

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Abstract

While organization image and employer image are two constructs highlighted in the employer attractiveness studies, what relationship between two images is yet unknown. This paper aims to investigate the relationship between two constructs, and further the employer image research from Younis and Hammad in 2019. The empirical study utilized self-administered questionnaires to collect primary data of employees in Macao Food and Beverage industry. From November 2022 to April 2023, 303 valid samples were recruited and organized. Using SPSS and Amos statistical software, the study found that both corporate image and employer image are predictors of organization attraction, and employer image plays as a partial mediator of employer attraction model. Simultaneously, organization attraction predicted job seekers' application intentions and person-organization fit has been significantly affecting the process of mediating and moderating process of hypothetical conceptual model. Findings suggested that an attractive employer brand could help improve the efficiency and effectiveness of recruitment. This study provided marginal contribution to the employer brand research and offers practical implications for the Macao Food and Beverage Industry. Theoretically, the study found effects of image transmitting in predicting organization attraction between corporate image and employer image and person-organization fit role during the transmission. In the practice, managers should consider different images when building organization attractiveness and highlight communication between organization image messages (corporate image and employer image) and recipients (job seekers), and to maximize effects of recruitment. More studies should be conducted to understand how different images are transferred.

Published in	Journal of Human Resource Management (Volume 12, Issue 2)
DOI	10.11648/j.jhrm.20241202.14
Page(s)	48-61
Creative Commons	This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.
Copyright	Copyright © The Author(s), 2024. Published by Science Publishing Group

Keywords

Employer Brand, Employer Attractiveness, Person-Organization Fit, Macao Food and Beverage Industry

References

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Wei, H., Chen, C. (2024). How Does Corporate Image Attract Job Seekers – An Empirical Study of Moderated Mediation of Employer Image in Macao Food & Beverage Industry. Journal of Human Resource Management, 12(2), 48-61. https://doi.org/10.11648/j.jhrm.20241202.14

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Wei, H.; Chen, C. How Does Corporate Image Attract Job Seekers – An Empirical Study of Moderated Mediation of Employer Image in Macao Food & Beverage Industry. J. Hum. Resour. Manag. 2024, 12(2), 48-61. doi: 10.11648/j.jhrm.20241202.14

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Wei H, Chen C. How Does Corporate Image Attract Job Seekers – An Empirical Study of Moderated Mediation of Employer Image in Macao Food & Beverage Industry. J Hum Resour Manag. 2024;12(2):48-61. doi: 10.11648/j.jhrm.20241202.14

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@article{10.11648/j.jhrm.20241202.14,
  author = {Hong Wei and Cao Chen},
  title = {How Does Corporate Image Attract Job Seekers – An Empirical Study of Moderated Mediation of Employer Image in Macao Food & Beverage Industry
},
  journal = {Journal of Human Resource Management},
  volume = {12},
  number = {2},
  pages = {48-61},
  doi = {10.11648/j.jhrm.20241202.14},
  url = {https://doi.org/10.11648/j.jhrm.20241202.14},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.jhrm.20241202.14},
  abstract = {While organization image and employer image are two constructs highlighted in the employer attractiveness studies, what relationship between two images is yet unknown. This paper aims to investigate the relationship between two constructs, and further the employer image research from Younis and Hammad in 2019. The empirical study utilized self-administered questionnaires to collect primary data of employees in Macao Food and Beverage industry. From November 2022 to April 2023, 303 valid samples were recruited and organized. Using SPSS and Amos statistical software, the study found that both corporate image and employer image are predictors of organization attraction, and employer image plays as a partial mediator of employer attraction model. Simultaneously, organization attraction predicted job seekers' application intentions and person-organization fit has been significantly affecting the process of mediating and moderating process of hypothetical conceptual model. Findings suggested that an attractive employer brand could help improve the efficiency and effectiveness of recruitment. This study provided marginal contribution to the employer brand research and offers practical implications for the Macao Food and Beverage Industry. Theoretically, the study found effects of image transmitting in predicting organization attraction between corporate image and employer image and person-organization fit role during the transmission. In the practice, managers should consider different images when building organization attractiveness and highlight communication between organization image messages (corporate image and employer image) and recipients (job seekers), and to maximize effects of recruitment. More studies should be conducted to understand how different images are transferred.
},
 year = {2024}
}

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TY  - JOUR
T1  - How Does Corporate Image Attract Job Seekers – An Empirical Study of Moderated Mediation of Employer Image in Macao Food & Beverage Industry

AU  - Hong Wei
AU  - Cao Chen
Y1  - 2024/06/27
PY  - 2024
N1  - https://doi.org/10.11648/j.jhrm.20241202.14
DO  - 10.11648/j.jhrm.20241202.14
T2  - Journal of Human Resource Management
JF  - Journal of Human Resource Management
JO  - Journal of Human Resource Management
SP  - 48
EP  - 61
PB  - Science Publishing Group
SN  - 2331-0715
UR  - https://doi.org/10.11648/j.jhrm.20241202.14
AB  - While organization image and employer image are two constructs highlighted in the employer attractiveness studies, what relationship between two images is yet unknown. This paper aims to investigate the relationship between two constructs, and further the employer image research from Younis and Hammad in 2019. The empirical study utilized self-administered questionnaires to collect primary data of employees in Macao Food and Beverage industry. From November 2022 to April 2023, 303 valid samples were recruited and organized. Using SPSS and Amos statistical software, the study found that both corporate image and employer image are predictors of organization attraction, and employer image plays as a partial mediator of employer attraction model. Simultaneously, organization attraction predicted job seekers' application intentions and person-organization fit has been significantly affecting the process of mediating and moderating process of hypothetical conceptual model. Findings suggested that an attractive employer brand could help improve the efficiency and effectiveness of recruitment. This study provided marginal contribution to the employer brand research and offers practical implications for the Macao Food and Beverage Industry. Theoretically, the study found effects of image transmitting in predicting organization attraction between corporate image and employer image and person-organization fit role during the transmission. In the practice, managers should consider different images when building organization attractiveness and highlight communication between organization image messages (corporate image and employer image) and recipients (job seekers), and to maximize effects of recruitment. More studies should be conducted to understand how different images are transferred.

VL  - 12
IS  - 2
ER  -

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Hong Wei

International College, Krirk University, Bangkok, Thailand

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http://orcid.org/0000-0003-3740-3471
Cao Chen

Graduate School of Business, SEGI University Malaysia, Kuala Lumpur, Malaysia

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http://orcid.org/0009-0008-3887-4463

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Wei, H., Chen, C. (2024). How Does Corporate Image Attract Job Seekers – An Empirical Study of Moderated Mediation of Employer Image in Macao Food & Beverage Industry. Journal of Human Resource Management, 12(2), 48-61. https://doi.org/10.11648/j.jhrm.20241202.14

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Wei, H.; Chen, C. How Does Corporate Image Attract Job Seekers – An Empirical Study of Moderated Mediation of Employer Image in Macao Food & Beverage Industry. J. Hum. Resour. Manag. 2024, 12(2), 48-61. doi: 10.11648/j.jhrm.20241202.14

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Wei H, Chen C. How Does Corporate Image Attract Job Seekers – An Empirical Study of Moderated Mediation of Employer Image in Macao Food & Beverage Industry. J Hum Resour Manag. 2024;12(2):48-61. doi: 10.11648/j.jhrm.20241202.14

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@article{10.11648/j.jhrm.20241202.14,
  author = {Hong Wei and Cao Chen},
  title = {How Does Corporate Image Attract Job Seekers – An Empirical Study of Moderated Mediation of Employer Image in Macao Food & Beverage Industry
},
  journal = {Journal of Human Resource Management},
  volume = {12},
  number = {2},
  pages = {48-61},
  doi = {10.11648/j.jhrm.20241202.14},
  url = {https://doi.org/10.11648/j.jhrm.20241202.14},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.jhrm.20241202.14},
  abstract = {While organization image and employer image are two constructs highlighted in the employer attractiveness studies, what relationship between two images is yet unknown. This paper aims to investigate the relationship between two constructs, and further the employer image research from Younis and Hammad in 2019. The empirical study utilized self-administered questionnaires to collect primary data of employees in Macao Food and Beverage industry. From November 2022 to April 2023, 303 valid samples were recruited and organized. Using SPSS and Amos statistical software, the study found that both corporate image and employer image are predictors of organization attraction, and employer image plays as a partial mediator of employer attraction model. Simultaneously, organization attraction predicted job seekers' application intentions and person-organization fit has been significantly affecting the process of mediating and moderating process of hypothetical conceptual model. Findings suggested that an attractive employer brand could help improve the efficiency and effectiveness of recruitment. This study provided marginal contribution to the employer brand research and offers practical implications for the Macao Food and Beverage Industry. Theoretically, the study found effects of image transmitting in predicting organization attraction between corporate image and employer image and person-organization fit role during the transmission. In the practice, managers should consider different images when building organization attractiveness and highlight communication between organization image messages (corporate image and employer image) and recipients (job seekers), and to maximize effects of recruitment. More studies should be conducted to understand how different images are transferred.
},
 year = {2024}
}

Copy | Download

TY  - JOUR
T1  - How Does Corporate Image Attract Job Seekers – An Empirical Study of Moderated Mediation of Employer Image in Macao Food & Beverage Industry

AU  - Hong Wei
AU  - Cao Chen
Y1  - 2024/06/27
PY  - 2024
N1  - https://doi.org/10.11648/j.jhrm.20241202.14
DO  - 10.11648/j.jhrm.20241202.14
T2  - Journal of Human Resource Management
JF  - Journal of Human Resource Management
JO  - Journal of Human Resource Management
SP  - 48
EP  - 61
PB  - Science Publishing Group
SN  - 2331-0715
UR  - https://doi.org/10.11648/j.jhrm.20241202.14
AB  - While organization image and employer image are two constructs highlighted in the employer attractiveness studies, what relationship between two images is yet unknown. This paper aims to investigate the relationship between two constructs, and further the employer image research from Younis and Hammad in 2019. The empirical study utilized self-administered questionnaires to collect primary data of employees in Macao Food and Beverage industry. From November 2022 to April 2023, 303 valid samples were recruited and organized. Using SPSS and Amos statistical software, the study found that both corporate image and employer image are predictors of organization attraction, and employer image plays as a partial mediator of employer attraction model. Simultaneously, organization attraction predicted job seekers' application intentions and person-organization fit has been significantly affecting the process of mediating and moderating process of hypothetical conceptual model. Findings suggested that an attractive employer brand could help improve the efficiency and effectiveness of recruitment. This study provided marginal contribution to the employer brand research and offers practical implications for the Macao Food and Beverage Industry. Theoretically, the study found effects of image transmitting in predicting organization attraction between corporate image and employer image and person-organization fit role during the transmission. In the practice, managers should consider different images when building organization attractiveness and highlight communication between organization image messages (corporate image and employer image) and recipients (job seekers), and to maximize effects of recruitment. More studies should be conducted to understand how different images are transferred.

VL  - 12
IS  - 2
ER  -

Copy | Download